Marketing Strategies Of large Enterprises Case Study Analysis For Marketing Student

by Johnny CH Lok


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Johnny CH LokYou may not have the budget to hire an entire content center of excellence or editorial board, but you can certainly learn from their suggested system of checks and balances27Were joking, of course, but IDG Enterprises report is among the best researches on how content marketing should fit into the sales cycle, and what you can do to write for the right consumerCase Studies 9However, it wasnt outstanding, and by heavily investing in buyer persona research and content targeting over a period of 12-18 months, the company increased their metrics an astounding degree8If you read this report between the lines, theres plenty of tips to help you pull ahead of your competitors

app 13352,2528 13352,2528 Perhaps most overwhelmingly, the team had one month to launch the site and associated content assetsThe data from over 3,300 marketing professionals includes plenty of research specific to small business, as well as a comprehensive look at how content marketing strategy should mesh with the rest of your outreachIts well worth the read, especially for its honest look at the realities of SEO16This case study is a brilliant lesson for companies hoping to successfully use a combination of insourcing and outsourcingContent Marketing Consistency Wins Long-Term Results Weve all heard the saying that content marketing strategy is a marathon, not a sprintHow RedBulls Content Strategy Got Its Wings RedBull has always been an early adopter

US Waterproofing Case Study: Insourcing Gets Results Whether youre outsourcing, insourcing, or somewhere in the middle, you cant help but get inspired by US Waterproofings story3The steps the company ultimately took werent especially unique, including defining goals and redesigning their website to provide better access to content, but they were incredibly effectiveThe need to efficiently apply customer feedback is a challenge for companies of any size, and this video could help you win25

iDirect focuses on providing high-speed internet connectivity to maritime vesselsWhile Target is not a small business, this marketing case study offers some seriously bright lessons in adopting smart technology2013 State of Content Marketing CopyPress interview of 329 content marketers is among the most spot-on studies weve seen hit the shelves in recent monthsBlock Imaging CEO Krista Kotrla successfully pulled off a two-day retreat centered on content marketingImage courtesy ofPakorn / FreeDigitalPhotos.net 11 07f867cfac
Johnny CH Lok

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